Within the B2C, B2B, or B2G space, the sales cycle, in general, is always durable. The reason for this is bureaucracy. Selling processes take longer if there’s a middleman: sales departments process information, take to the decision-maker of the company that is CEO, and that means there is no direct conversation.

In a B2B space, people are very profit-driven: they are making buying decisions that are also good business decisions. In the public sector, it's different: you're helping one side of the bureaucracy, but you're actually detrimental to someone on the other side. 

Selling is relationship-based. It requires having significant experience in fundraising for various different organizations, having a relationship network, and specifically understanding the audience. 

The bottom line is any job that exists within any organization has to provide more value than the job costs. If it doesn't provide more value than the job costs - you're doing it wrong.