We're not scared of small markets. The main thing is how much value your product can bring and how much you can capture? If you have a strong solution and your product has the opportunity to disrupt an industry, then we suggest focusing on getting a real indication of the actual product. If we take a look at the mental health industry, the total market for digital mental health applications is under $2 billion. And that's okay because the growth rates are accelerating and it also indicates that the industry itself is expanding. 

There are a lot of other companies solving important problems, and as long as the market is big enough to support multiple engines and you have an indication that your technology or solution is potentially groundbreaking then we're not afraid of a smaller market. We are actually more focused on those people who understand what are their competitive advantages over others.

The good news is that a portion of companies that we’re working with are being built by either Millennials or Gen Z consumers, so they understand the concept of digital natives. I do think it's super important for people to understand that business building hasn't changed at all that much since the beginning of time:  acquiring customers, getting the right product roadmap built, finding the right part of the market to address, hiring the right people and dealing with them every day. We think that bringing expertise to all these problems is not just helpful, it's vital.