Professional investors typically look at a thousand startups per year and invest in around three. How can you distinguish yourself from the rest of the competition?

The Secret of a Perfect Pitch

Regardless of how advanced, well-thought-out, or potentially valuable your product idea is - if you fail to attract investors to your startup, your project will be faced with major challenges in scaling up and achieving widespread success. Raising capital entails preparing a powerful pitch that will motivate investors to support your startup. 

The secret of a good pitch is to show investors that you will make them rich. And while there are no definitive guides nor are there defined methods for raising money, there are certain tactics entrepreneurs can pursue to attract investors. One of them is a well thought out roadmap that visually lays out future key milestones you want to achieve and timelines for getting there.

The roadmap is the best tool for communication of product/company vision, clarity, and succinctness. A startup’s roadmap tells the story of where it is headed over the course of a year (or several years). Certainly, it is a holy grail for any team and they need to make it challenging but realistic, logical,  appealing, and it needs to be confidently pitched to investors. 

Where does a Roadmap fit in your Investor Pitch?

A well-crafted roadmap has four major advantages:

• It drives investor understanding of where your startup is headed;

• It provides a clear vision of the path to success and a true north to keep moving towards;

• It sheds light on what funding resources you need to make progress towards achieving the goals;

• It facilitates the requesting of assistance from the investors and makes your cooperation more cohesive.

Investors want to see you have a clear plan because it’s easy to get lost without it. So you need to use a roadmap to talk about the milestones you want to achieve, how long it will take, and the setbacks you might face along the way plus contingency plans.

Roadmaps are super-convenient for presentations to investors and can be used to rally employees, partners and other stakeholders to support the company’s mission. Using software tools, like milestoneBased, you can quickly build one in a matter of minutes. 

Map Your Way Into the Future

It is vitally important that any investor pitch and roadmap is tailored to the people it will be given to. Whether they’re wealthy individuals or Angels, VCs, strategic partners, or institutional investors, their focus is your ability to execute and scale you business, build revenue and future profits.They assess everything: your team, product-market fit, business model, customer need, market size etc. Many investors tend to invest in talented people rather than ideas, as ideas are cheap and fail easily, while execution is the hardest part.

Indeed, creating a roadmap and tracking it’s execution are two very different things. At milestoneBased, we are working hard to make founder’s lives easier by enabling them to develop a roadmap to more easily collaborate with current and potential investors. We’ve got is a unique tool that helps both investors and startups use funds smartly,  make data-driven decisions regarding tracking success, and enables funding tranches to be allocated and earned in a more market efficient way.

milestoneBased crafted a multifaceted post-funding management platform for VCs, limited partners, such as family offices, Angel investors, institutional fund allocators, startups, and startup advisors. It is based on an escrow smart contract and DAO, making it secure and transparent. Our roadmap design tool helps all team members stay in the loop while keeping current and potential investors up to date.

Takeaway Message

The best way to share a product or company vision to potential investors and details on how you plan to turn it into reality is to use a roadmap. If you don’t know where to start or are simply not sure about your roadmap, reach out to us, and we will gladly help. With milestoneBased, you will create a perfect outline for your company’s future!