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Sync With Current Investors
A good business angel can be very helpful in Round A. He or she can help find the right partners, provide good guidance and intro, be a channel for dissemination of information, and an evangelist. If your main investor could, but is not ready to lead the round, think about the explanation in advance so that it does not look like a sign of problems later. For example, how can this be explained: “Investor A has reached his target threshold of ownership and will continue to invest in proportion to the share and support the company, but we think we need a partner with certain ABC qualities. And despite the experience of investor A, he does not have these qualities. Therefore, we are looking for a leading investor. "
Provide each investor with enough information about the state of affairs in raising money to create a sense of demand and support their desire to further participate in the process. It is important how you keep in touch after the meeting. If investors are interested, they will contact you within 24-48 hours after the meeting. If there is no answer, remind them of yourself until you get an answer, but remember: there is a difference in things when you are desperate and when you are busy. Try to look like a busy person, not desperate.
List potential investors for Round A, connect with them through warm intro - welcome emails. Start dating them until you find someone you really want to work with. At meetings, you need to get investors interested and make a good impression without disclosing all the information. It's better to use CRM to track investor relations.
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